Toyota Kirloskar Motor on Saturday launched a new version of its flagship model Innova to boost domestic market sales. The new Innova comes with a sports a new front grille,chrome lined fog lamps and other features with a marginal price hike of Rs 10,000 to Rs 15,000,with a price

The new version will be available at Rs 12.45 lakh to Rs 15.06 lakh (ex-showroom New Delhi) to begin sales during the festive season.

Toyota is constantly focused on developing our products based on the feedback we receive from our customers. We believe with the introduction of the new Innova, the ownership experience of our customers will be further enhanced”according to Hiroshi Nakagawa, MD & CEO, Toyota Kirloskar Motor.

The number 1 MPV (multi purpose vehicle) in the country now comes with an additional premium grade Z variant as well, which comes with body graphics, sporty rear spoiler and premium interiors with wood finished gear knob, wood panel dashboard and leather seats.

There are 4.3 lakh Innovas on Indian roads today. Toyota would expect the new Innova to stem the slide in sales, which has fallen 27% in April to August period to 53,562 units. The sales slide for Toyota has been steeper than the market, resulting in the company’s market share falling from the peak of 7.03% in April to August of 2012 to 5.44% in April to August of 2013.

The new Innova is further heightened by luxurious styling in combination with sporty looks and is aimed at providing more comfort, style and prestige that enhances its versatile nature, whole new set of features which is available in options of a seven & an eight seater in both Euro III & Euro IV.